Pearson Toyota

12978 Jefferson Avenue Newport News, VA 23608

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2024 Toyota RAV4 Prime OVERVIEW Overview Icon

2024 Toyota RAV4 Prime in Gloucester

“Powered to outdo the ordinary.” —Toyota.com

Get Current Pricing*
  • 18-in. 5-spoke painted and machined sport alloy wheels
  • Electronic On-Demand All-Wheel Drive (AWD)
  • 2.5L 4-Cyl. plug-in hybrid, 302 combined net hp
  • Toyota Safety Sense™ 2.5+ (TSS 2.5+) *
2024 Toyota RAV4 Prime Main Img

Pearson Toyota, located near Gloucester, stands out in the automotive market due to its exceptional customer service, comprehensive inventory, and commitment to providing a superior shopping experience. The dealership prides itself on having a knowledgeable and friendly sales staff who prioritize customer needs and satisfaction. This ensures a no-pressure, transparent buying process where customers feel valued and informed. Pearson Toyota's extensive inventory includes many vehicles for diverse preferences and budgets, such as the 2024 Toyota RAV4 Prime. From fuel-efficient sedans to spacious SUVs and powerful trucks, it is easier for customers to find their ideal car without compromising.

One of the key advantages of shopping at Pearson Toyota near Gloucester is the attractive finance specials they offer. Understanding that purchasing a vehicle is a significant investment, the dealership provides various financing options with competitive interest rates and flexible payment plans. This makes it more feasible for customers to afford their desired vehicles. Pearson Toyota's commitment to making the car-buying process as seamless and enjoyable as possible sets them apart from other dealerships. Stop by today for an extensive test drive of the 2024 Toyota RAV4 Prime or any other model you're interested in; we look forward to serving you!

2024 Toyota RAV4 Prime MODELS

  • RAV4 Prime SE

    RAV4 Prime SE

  • RAV4 Prime XSE

    RAV4 Prime XSE

Toyota RAV4 Prime Dealer in Gloucester

Toyota PERFORMANCE Performance Icon

2024 Toyota RAV4 Prime performance

Electronic On-Demand AWD

A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.

2024 Toyota RAV4 Prime performance

An Electric Drive

City trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated all-electric driving range of 42 miles. * And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating. *

2024 Toyota RAV4 Prime performance

Fun to Drive

Wide-open roads. Sweeping bends. Thrilling corners. RAV4 Prime gives you the agility you crave, while still delivering a smooth, comfortable ride.

2024 Toyota RAV4 Prime performance

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty * for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

2024 RAV4 Prime APPEARANCE Appearance Icon

2024 Toyota RAV4 Prime Appearance Main Img
2024 Toyota RAV4 Prime appearance

Unique Front End

Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”

2024 Toyota RAV4 Prime appearance

19-In. Wheels

RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flair and show off this SUV’s sporty side.

2024 Toyota RAV4 Prime appearance

Vertical LED Lights

Available bright LED accent lights placed within the front bumper vents help amplify RAV4 Prime’s stylish good looks.

Toyota RAV4 Prime COMFORT Comfort Icon

2024 Toyota RAV4 Prime comfort

Premium Seats

RAV4 Prime’s front seats are sculpted with spirited driving in mind, offering supportive side bolstering to help hold you in place. In RAV4 Prime XSE, each seat is wrapped in premium SofTex®-trimmed * materials for maximum style and comfort.

2024 Toyota RAV4 Prime comfort

Ambient Lighting

RAV4 Prime’s available LED accent lights highlight interior features and enhance the feel of the cabin. The door switches are also illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.

2024 Toyota RAV4 Prime comfort

Paddle Shifters

Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.

2024 Toyota RAV4 Prime comfort

USB Ports and Qi-Compatible Wireless Charging

Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports * to power up. You can also place your device on the available Qi-compatible wireless charging * pad found conveniently in the tray below the climate controls.

2024 Toyota RAV4 Prime SAFETY & WARRANTY Safety Icon

Basic Warranty 3 years/36,000 miles • Powertrain Warranty 5 years/60,000 miles • Rust-Through Warranty 5 years/unlimited miles • Hybrid (HV) Battery Warranty 10 years/150,000 miles

2024 Toyota RAV4 Prime Safety Main Img
2024 Toyota RAV4 Prime safety

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) * is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).

2024 Toyota RAV4 Prime safety

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is enabled and lane markers are detectable, Lane Tracing Assist (LTA) * uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.

2024 Toyota RAV4 Prime safety

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

2024 Toyota RAV4 Prime safety

Automatic High Beams

The Automatic High Beams (AHB) * are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

Pearson Toyota's dedication to customer service extends well beyond the initial sale. Their state-of-the-art service center, staffed by certified technicians, offers complete maintenance and repair services to keep vehicles running smoothly. From routine oil changes to more complex repairs, Gloucester customers can trust that their vehicles are in expert hands. The dealership's substantial inventory means that there is always a wide selection of vehicles in stock, such as the powerful 2024 Toyota RAV4 Prime, reducing wait times and allowing customers to drive away in their new cars sooner. This comprehensive approach to sales and service, combined with a highly skilled and approachable sales staff, makes Pearson Toyota a preferred choice for car shoppers seeking quality and reliability.

2024 Toyota RAV4 Prime Offers Gloucester

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