Pearson Toyota

12978 Jefferson Avenue Newport News, VA 23608

Check Out Our Inventory

2024 Toyota Prius OVERVIEW Overview Icon

2024 Toyota Prius in Williamsburg

“Tomorrow's hybrid, today.” —Toyota.com

Get Current Pricing*
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA) *
  • 8.0-in. Toyota Audio Multimedia display
  • Full-Speed Range Dynamic Radar Cruise Control
2024 Toyota Prius Main Img

Pearson Toyota, located near Williamsburg, stands out in the automotive market due to its exceptional customer service, comprehensive inventory, and commitment to providing a superior shopping experience. The dealership prides itself on having a knowledgeable and friendly sales staff who prioritize customer needs and satisfaction. This ensures a no-pressure, transparent buying process where customers feel valued and informed. Pearson Toyota's extensive inventory includes many vehicles for diverse preferences and budgets, such as the 2024 Toyota Prius. From fuel-efficient sedans to spacious SUVs and powerful trucks, it is easier for customers to find their ideal car without compromising.

One of the key advantages of shopping at Pearson Toyota near Williamsburg is the attractive finance specials they offer. Understanding that purchasing a vehicle is a significant investment, the dealership provides various financing options with competitive interest rates and flexible payment plans. This makes it more feasible for customers to afford their desired vehicles. Pearson Toyota's commitment to making the car-buying process as seamless and enjoyable as possible sets them apart from other dealerships. Stop by today for an extensive test drive of the 2024 Toyota Prius or any other model you're interested in; we look forward to serving you!

2024 Toyota Prius MODELS

  • Prius LE

    Prius LE

  • Prius LE AWD

    Prius LE AWD

  • Prius XLE

    Prius XLE

  • Prius XLE AWD

    Prius XLE AWD

  • Prius Limited

    Prius Limited

  • Prius Limited AWD

    Prius Limited AWD

Toyota Prius Dealer in Williamsburg

Toyota PERFORMANCE Performance Icon

2024 Toyota Prius performance

Impressive Power

Prius features a powerful hybrid engine: Underneath the hood is a 2.0L 4-cylinder engine with up to 196 hp, resulting in an impressive 0-60 mph in 7.2 seconds.

2024 Toyota Prius performance

Dynamic Handling

With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking—for a drive that’s all-around confident.

2024 Toyota Prius performance

Driving Modes

Fine-tune the way you drive your Prius with four driving modes. EV Mode * lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.

2024 Toyota Prius performance

Hybrid Efficiency

Prius’ Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, * Prius encourages you to go farther than you thought possible.

2024 Prius APPEARANCE Appearance Icon

2024 Toyota Prius Appearance Main Img
2024 Toyota Prius appearance

19-In. Alloy Wheels

Adding to Prius’ flowing silhouette are available lightweight 19-in. aluminum alloy wheels. Designed specifically for Prius, they bring more modern style that’s sure to turn heads.

2024 Toyota Prius appearance

Distinctive Headlights and Taillights

Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

2024 Toyota Prius appearance

Fixed Glass Roof

Enjoy the view. Pull the sunshade back and let the available glass roof help brighten the cabin.

Toyota Prius COMFORT Comfort Icon

2024 Toyota Prius comfort

Inviting Interior

Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.

2024 Toyota Prius comfort

60/40 Split Fold-Down Rear Seats

Fold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.

2024 Toyota Prius comfort

Digital Key Capability

Take advantage of what's already in your pocket. With a Remote Connect trial or * subscription, Digital Key * capability can detect your Bluetooth®-connected * smartphone, enabling you to lock/unlock and start/stop your Prius.

2024 Toyota Prius comfort

Qi Wireless Charging and USB Ports

Ditch the cables with available Qi-compatible wireless charging. * Simply place your Qi-compatible device in the charging slot to wirelessly charge up while on the go. And for more versatility and added convenience, Prius comes with six USB-C * ports so you can connect and power up a variety of devices.

2024 Toyota Prius SAFETY & WARRANTY Safety Icon

Basic Warranty 3 years/36,000 miles • Powertrain Warranty 5 years/60,000 miles • Rust-Through Warranty 5 years/unlimited miles • Hybrid (HV) Battery Warranty 10 years/150,000 miles

2024 Toyota Prius Safety Main Img
2024 Toyota Prius safety

Blind Spot Monitor with Rear Cross-Traffic Alert

Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA) * is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

2024 Toyota Prius safety

Integrated Backup Camera

Put Prius in reverse and the standard backup camera * automatically activates to show you what’s behind your vehicle on the available 12.3-in. multimedia display.

2024 Toyota Prius safety

Safe Exit Assist

By using radar sensors inside the rear bumper, Safe Exit Assist (SEA) * helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.

Pearson Toyota's dedication to customer service extends well beyond the initial sale. Their state-of-the-art service center, staffed by certified technicians, offers complete maintenance and repair services to keep vehicles running smoothly. From routine oil changes to more complex repairs, Williamsburg customers can trust that their vehicles are in expert hands. The dealership's substantial inventory means that there is always a wide selection of vehicles in stock, such as the powerful 2024 Toyota Prius, reducing wait times and allowing customers to drive away in their new cars sooner. This comprehensive approach to sales and service, combined with a highly skilled and approachable sales staff, makes Pearson Toyota a preferred choice for car shoppers seeking quality and reliability.

2024 Toyota Prius Offers Williamsburg

Check Out Our Inventory