Pearson Toyota

12978 Jefferson Avenue Newport News, VA 23608

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2024 Toyota Prius Prime OVERVIEW Overview Icon

2024 Toyota Prius Prime in Williamsburg

“Efficiency that performs.” —Toyota.com

Get Current Pricing*
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Integrated backup camera display *
  • 17-in. alloy wheels with wheel covers
  • 8.0-in. Toyota Audio Multimedia display
2024 Toyota Prius Prime Main Img

Pearson Toyota, located near Williamsburg, stands out in the automotive market due to its exceptional customer service, comprehensive inventory, and commitment to providing a superior shopping experience. The dealership prides itself on having a knowledgeable and friendly sales staff who prioritize customer needs and satisfaction. This ensures a no-pressure, transparent buying process where customers feel valued and informed. Pearson Toyota's extensive inventory includes many vehicles for diverse preferences and budgets, such as the 2024 Toyota Prius Prime. From fuel-efficient sedans to spacious SUVs and powerful trucks, it is easier for customers to find their ideal car without compromising.

One of the key advantages of shopping at Pearson Toyota near Williamsburg is the attractive finance specials they offer. Understanding that purchasing a vehicle is a significant investment, the dealership provides various financing options with competitive interest rates and flexible payment plans. This makes it more feasible for customers to afford their desired vehicles. Pearson Toyota's commitment to making the car-buying process as seamless and enjoyable as possible sets them apart from other dealerships. Stop by today for an extensive test drive of the 2024 Toyota Prius Prime or any other model you're interested in; we look forward to serving you!

2024 Toyota Prius Prime MODELS

  • Prius Prime SE

    Prius Prime SE

  • Prius Prime XSE

    Prius Prime XSE

  • Prius Prime XSE Premium

    Prius Prime XSE Premium

Toyota Prius Prime Dealer in Williamsburg

Toyota PERFORMANCE Performance Icon

2024 Toyota Prius Prime performance

Intelligent Efficiency

The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.

2024 Toyota Prius Prime performance

2.0L Hybrid Engine

All the range without the anxiety. While Prius Prime’s hybrid engine and electric motors seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to an EPA-estimated 52 combined mpg rating. *

2024 Toyota Prius Prime performance

Impressive Power

Prius Prime’s Hybrid Synergy Drive® system helps maximize output from both the gas engine and electric motors. With 220 horsepower, it has plenty of power and gets quick off the line with an impressive 0-60 mph time. *

2024 Toyota Prius Prime performance

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.

2024 Prius Prime APPEARANCE Appearance Icon

2024 Toyota Prius Prime Appearance Main Img
2024 Toyota Prius Prime appearance

Bold, Striking Design

Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.

2024 Toyota Prius Prime appearance

19-In. Alloy Wheels

Adding to Prius Prime’s flowing silhouette are available lightweight 19-in. aluminum alloy wheels. They bring a more modern style that’s sure to turn heads.

2024 Toyota Prius Prime appearance

Distinctive Headlights and Taillights

Prius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

Toyota Prius Prime COMFORT Comfort Icon

2024 Toyota Prius Prime comfort

Remote Connect

Toyota's available Remote Connect * feature allows you to access select vehicle capabilities and monitor vehicle status all through the Toyota app. * Remote Connect’s Digital Key * capability allows you to lock and unlock doors and start and stop the engine when it senses your smartphone nearby. 1-year trial for Remote Connect * included. 4G network dependent.

2024 Toyota Prius Prime comfort

Wi-Fi Connect

When you enable available Wi-Fi Connect, * you can turn your Prius Prime into a hotspot with 4G connectivity. This feature allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. With Integrated Streaming, you can connect to your Apple Music® * and Amazon Music * subscriptions, giving you access to your personalized playlist. Wi-Fi Connect, with up to 3 GB within the included 30-day trial. * 4G network dependent.

2024 Toyota Prius Prime comfort

Wireless Android Auto™

Stay connected on the road. By pairing your compatible Android™ * phone with the audio multimedia system, Android Auto™ * lets you get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.

2024 Toyota Prius Prime comfort

Cargo Space

Open Prius Prime’s rear hatch to reveal ample cargo room for your belongings. If you need more space, fold down either side of the 60/40 rear seats to adapt to your needs. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.

2024 Toyota Prius Prime comfort

Level 1 Charger

Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.

2024 Toyota Prius Prime comfort

Front and Rear Heated Seats

Add warmth to every drive. With available front and rear heated seats, you and your passengers can find a little more comfort with the press of a button.

2024 Toyota Prius Prime SAFETY & WARRANTY Safety Icon

Basic Warranty 3 years/36,000 miles • Powertrain Warranty 5 years/60,000 miles • Rust-Through Warranty 5 years/unlimited miles • Hybrid (HV) Battery Warranty 10 years/150,000 miles

2024 Toyota Prius Prime Safety Main Img
2024 Toyota Prius Prime safety

Blind Spot Monitor With Rear Cross-Traffic Alert

Available Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA) * is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius Prime’s blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

2024 Toyota Prius Prime safety

Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) * is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

2024 Toyota Prius Prime safety

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Pearson Toyota's dedication to customer service extends well beyond the initial sale. Their state-of-the-art service center, staffed by certified technicians, offers complete maintenance and repair services to keep vehicles running smoothly. From routine oil changes to more complex repairs, Williamsburg customers can trust that their vehicles are in expert hands. The dealership's substantial inventory means that there is always a wide selection of vehicles in stock, such as the powerful 2024 Toyota Prius Prime, reducing wait times and allowing customers to drive away in their new cars sooner. This comprehensive approach to sales and service, combined with a highly skilled and approachable sales staff, makes Pearson Toyota a preferred choice for car shoppers seeking quality and reliability.

2024 Toyota Prius Prime Offers Williamsburg

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