Pearson Toyota

12978 Jefferson Avenue Newport News, VA 23608

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2023 Toyota RAV4 Prime OVERVIEW Overview Icon

2023 Toyota RAV4 Prime in Williamsburg

“Power up your drive.” —Toyota.com

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  • 18-in. 5-spoke painted and machined sport alloy wheels
  • Bi-LED projector low- and high-beam headlights with LED accent lights
  • Electronic On-Demand All-Wheel Drive (AWD)
2023 Toyota RAV4 Prime Main Img

Pearson Toyota, located near Williamsburg, stands out in the automotive market due to its exceptional customer service, comprehensive inventory, and commitment to providing a superior shopping experience. The dealership prides itself on having a knowledgeable and friendly sales staff who prioritize customer needs and satisfaction. This ensures a no-pressure, transparent buying process where customers feel valued and informed. Pearson Toyota's extensive inventory includes many vehicles for diverse preferences and budgets, such as the 2023 Toyota RAV4 Prime. From fuel-efficient sedans to spacious SUVs and powerful trucks, it is easier for customers to find their ideal car without compromising.

One of the key advantages of shopping at Pearson Toyota near Williamsburg is the attractive finance specials they offer. Understanding that purchasing a vehicle is a significant investment, the dealership provides various financing options with competitive interest rates and flexible payment plans. This makes it more feasible for customers to afford their desired vehicles. Pearson Toyota's commitment to making the car-buying process as seamless and enjoyable as possible sets them apart from other dealerships. Stop by today for an extensive test drive of the 2023 Toyota RAV4 Prime or any other model you're interested in; we look forward to serving you!

2023 Toyota RAV4 Prime MODELS

  • RAV4 Prime SE

    RAV4 Prime SE

  • RAV4 Prime XSE

    RAV4 Prime XSE

Toyota RAV4 Prime Dealer in Williamsburg

Toyota PERFORMANCE Performance Icon

2023 Toyota RAV4 Prime performance

An Electric Drive

City trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated range rating of 42 miles of EV-only driving. And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.

2023 Toyota RAV4 Prime performance

Fun to Drive

Wide-open roads. Sweeping bends. Thrilling corners. RAV4 Prime gives you the agility you crave, while still delivering a smooth, comfortable ride.

2023 Toyota RAV4 Prime performance

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

2023 Toyota RAV4 Prime performance

Feel the Power

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.

2023 RAV4 Prime APPEARANCE Appearance Icon

2023 Toyota RAV4 Prime Appearance Main Img
2023 Toyota RAV4 Prime appearance

Vertical LED Lights

Available bright LED accent lights placed within the front bumper vents help amplify RAV4 Prime’s stylish good looks.

2023 Toyota RAV4 Prime appearance

19-In. Wheels

RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flair and show off this SUV’s sporty side.

2023 Toyota RAV4 Prime appearance

Two-Tone Paint

RAV4 Prime XSE is available with a dramatic two-tone exterior design, further elevating the style of this dynamic-looking SUV.

Toyota RAV4 Prime COMFORT Comfort Icon

2023 Toyota RAV4 Prime comfort

Premium Seats

RAV4 Prime’s front seats are sculpted with spirited driving in mind, offering supportive side bolstering to help hold you in place. In RAV4 Prime XSE, each seat is wrapped in premium SofTex®-trimmed materials for maximum style and comfort.

2023 Toyota RAV4 Prime comfort

Ambient Lighting

When the lights go down outside, RAV4 Prime XSE’s available LED room lights help you see better inside the cabin. The door switches are now illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.

2023 Toyota RAV4 Prime comfort

JBL® Premium Audio System

Enhance the soundtrack to every adventure with RAV4 Prime’s available JBL® Premium Audio system. The next-gen system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a subwoofer.

2023 Toyota RAV4 Prime SAFETY & WARRANTY Safety Icon

Basic Warranty 3 years/36,000 miles • Powertrain Warranty 5 years/60,000 miles • Rust-Through Warranty 5 years/unlimited miles • Hybrid (HV) Battery Warranty 10 years/150,000 miles

2023 Toyota RAV4 Prime Safety Main Img
2023 Toyota RAV4 Prime safety

Blind Spot Monitor With Rear Cross-Traffic Alert

Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you’re in reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

2023 Toyota RAV4 Prime safety

Star Safety System™

Smart tech is designed to help keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm’s way. The system includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

When your focus is fuel efficiency, passenger comfort, and muscular power, the 2023 Toyota Rav4 Prime compact hybrid SUV is the ideal culmination of satisfaction. The mundane daily commute becomes enjoyable with winning driving dynamics, quality attributes, and quick acceleration. Two roomy seating rows bring comfort for all in a serene atmosphere with pleasurable head and legroom. The ideal ride height and wide door openings afford easy ingress and egress for short and tall occupants. The 302 combined horsepower from the impressive hybrid powertrain makes the Rav4 Prime the second-quickest in the vast Toyota family, bringing confident and consistent off-the-line power. Two model trims provide timeless exterior eye appeal with modern creases and contours in all the right places. The 2023 models benefit from a now standard 6.6-kW onboard charger, more safety features, a new larger touchscreen on the top XSE model, improved infotainment features, and convenient wireless system updates. Practicality shines with the generous cargo hold, allowing 33.5-63.2 cubic feet for hauling daily supplies. With passenger comfort, smooth road character, an impressive 600-mile total range, and desirable fuel efficiency, the 2023 Toyota Rav4 Prime fills your priorities in one compelling compact package.

Pearson Toyota's dedication to customer service extends well beyond the initial sale. Their state-of-the-art service center, staffed by certified technicians, offers complete maintenance and repair services to keep vehicles running smoothly. From routine oil changes to more complex repairs, Williamsburg customers can trust that their vehicles are in expert hands. The dealership's substantial inventory means that there is always a wide selection of vehicles in stock, such as the powerful 2023 Toyota RAV4 Prime, reducing wait times and allowing customers to drive away in their new cars sooner. This comprehensive approach to sales and service, combined with a highly skilled and approachable sales staff, makes Pearson Toyota a preferred choice for car shoppers seeking quality and reliability.

2023 Toyota RAV4 Prime Offers Williamsburg

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