Pearson Toyota

12978 Jefferson Avenue Newport News, VA 23608

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2023 Toyota Prius Prime OVERVIEW Overview Icon

2023 Toyota Prius Prime in Williamsburg

“The Prius you never saw coming.” —Toyota.com

Get Current Pricing*
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • 8.0-in. Toyota Audio Multimedia display
  • Single-zone climate control system with pollen filtration
  • Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA)
2023 Toyota Prius Prime Main Img

Pearson Toyota, located near Williamsburg, stands out in the automotive market due to its exceptional customer service, comprehensive inventory, and commitment to providing a superior shopping experience. The dealership prides itself on having a knowledgeable and friendly sales staff who prioritize customer needs and satisfaction. This ensures a no-pressure, transparent buying process where customers feel valued and informed. Pearson Toyota's extensive inventory includes many vehicles for diverse preferences and budgets, such as the 2023 Toyota Prius Prime. From fuel-efficient sedans to spacious SUVs and powerful trucks, it is easier for customers to find their ideal car without compromising.

One of the key advantages of shopping at Pearson Toyota near Williamsburg is the attractive finance specials they offer. Understanding that purchasing a vehicle is a significant investment, the dealership provides various financing options with competitive interest rates and flexible payment plans. This makes it more feasible for customers to afford their desired vehicles. Pearson Toyota's commitment to making the car-buying process as seamless and enjoyable as possible sets them apart from other dealerships. Stop by today for an extensive test drive of the 2023 Toyota Prius Prime or any other model you're interested in; we look forward to serving you!

2023 Toyota Prius Prime MODELS

  • Prius Prime SE

    Prius Prime SE

  • Prius Prime XSE

    Prius Prime XSE

  • Prius Prime XSE Premium

    Prius Prime XSE Premium

Toyota Prius Prime Dealer in Williamsburg

Toyota PERFORMANCE Performance Icon

2023 Toyota Prius Prime performance

Intelligent Efficiency

The combination of gas engine and electric motor works to provide sufficient power when you need it and remarkable efficiency when you don't.

2023 Toyota Prius Prime performance

2.0L Hybrid Engine

All the range without the anxiety. While Prius Prime’s hybrid engine and electric motor seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to a manufacturer-estimated 52 combined mpg rating.

2023 Toyota Prius Prime performance

Impressive Power

Prius Prime’s Hybrid Synergy Drive® system helps maximize output from both the gas engine and electric motors. With 220 horsepower, it has plenty of power and gets quick off the line with a 0-60 mph time of 6.6 seconds.

2023 Toyota Prius Prime performance

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.

2023 Prius Prime APPEARANCE Appearance Icon

2023 Toyota Prius Prime Appearance Main Img
2023 Toyota Prius Prime appearance

Bold, Striking Design

Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.

2023 Toyota Prius Prime appearance

19-In. Alloy Wheels

Adding to Prius Prime’s flowing silhouette are available lightweight 19-in. aluminum alloy wheels. Designed specifically for Prius Prime, they bring a more modern style that’s sure to turn heads.

2023 Toyota Prius Prime appearance

Distinctive Headlights and Taillights

Prius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

Toyota Prius Prime COMFORT Comfort Icon

2023 Toyota Prius Prime comfort

Fixed Glass Roof

Enjoy the view. Pull the sunshade back and let Prius Prime’s available large glass roof help brighten up the cabin.

2023 Toyota Prius Prime comfort

Sport Seats

Find excitement in every drive. Prius Prime features sport seats with red accents that show off its sporty look that matches its drive.

2023 Toyota Prius Prime comfort

Level 1 Charger

Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.

2023 Toyota Prius Prime comfort

JBL® Premium Audio System

Enjoy the soundtrack of every drive. Prius Prime’s available JBL® * Premium Audio system utilizes eight speakers to produce phenomenal sound for an immersive experience.

2023 Toyota Prius Prime comfort

Wireless Android Auto™

Stay connected on the road. By pairing your compatible Android™ * phone with the audio multimedia system, Android Auto™ * lets you get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.

2023 Toyota Prius Prime comfort

Remote Connect

Toyota's available Remote Connect * feature allows you to access select vehicle capabilities and monitor vehicle status all through the Toyota app. * Remote Connect’s Digital Key * capability allows you to lock and unlock doors and start and stop the engine when it senses your smartphone nearby. 1-year trial for Remote Connect * included. Subscription required after trial. 4G network dependent.

2023 Toyota Prius Prime SAFETY & WARRANTY Safety Icon

Basic Warranty 3 years/36,000 miles • Powertrain Warranty 5 years/60,000 miles • Rust-Through Warranty 5 years/unlimited miles • Hybrid (HV) Battery Warranty 10 years/150,000 miles

2023 Toyota Prius Prime Safety Main Img
2023 Toyota Prius Prime safety

Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) * provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.

2023 Toyota Prius Prime safety

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) * is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

2023 Toyota Prius Prime safety

Automatic High Beams

Automatic High Beams (AHB) * are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

2023 Toyota Prius Prime safety

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is enabled and lane markers are detected, Lane Tracing Assist (LTA) * uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) * with Driver Monitor Camera is designed to use camera recognition and monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.

The 2023 Toyota Prius Prime plug-in hybrid stands as the most powerful yet. It is a shining example of hybrid technology and eco-conscious design. Beneath its sleek exterior, it boasts a refined powertrain that combines a gasoline engine with two electric motors, offering a seamless driving experience. This combination provides brisk acceleration, making it fun to drive. It is an excellent choice for those desiring a reduced carbon footprint while traveling over 500 miles between fillups and earning up to 50 mpg combined. Another standout feature of the 2023 Prius Prime is it can travel a 44-mile distance on electric power alone, reducing emissions and saving on fuel costs. The updated powertrain ensures a smoother transition between electric and gasoline modes, optimizing efficiency to 50 mpg city and 47 mpg highway. The modern design of the 2023 Prius Prime displays aerodynamic appeal, contributing to its overall efficiency. The striking LED headlights and bold front grille afford a distinctive appeal to set it apart on the road. The spacious cabin affords comfort for up to five passengers, with supportive seats and high-quality materials. The infotainment system is intuitive and loaded with features, while advanced safety technologies provide peace of mind on every journey. Not only efficient but fun to drive, the 2023 Toyota Prius Prime is a well-rounded hybrid that excels in powertrain efficiency, design, and comfort. It's a compelling choice for environmentally conscious drivers seeking a practical and stylish vehicle.

Pearson Toyota's dedication to customer service extends well beyond the initial sale. Their state-of-the-art service center, staffed by certified technicians, offers complete maintenance and repair services to keep vehicles running smoothly. From routine oil changes to more complex repairs, Williamsburg customers can trust that their vehicles are in expert hands. The dealership's substantial inventory means that there is always a wide selection of vehicles in stock, such as the powerful 2023 Toyota Prius Prime, reducing wait times and allowing customers to drive away in their new cars sooner. This comprehensive approach to sales and service, combined with a highly skilled and approachable sales staff, makes Pearson Toyota a preferred choice for car shoppers seeking quality and reliability.

2023 Toyota Prius Prime Offers Williamsburg

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